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Friday, April 23, 2010

Do You Think Liberty Mutual Meant These Words When They Chose This Song For Their Commercial?

"Half Acre" by Hem

I am holding half an acre
torn from the map of Michigan
and folded in this scrap of paper
is a land I grew in

Think of every town you've lived in
every room you lay your head
and what is it that you remember?

Do you carry every sadness with you
every hour your heart was broken
every night the fear and darkness
lay down with you

A man is walking on the highway
A woman stares out at the sea
and light is only now just breaking

So we carry every sadness with us
every hour our hearts were broken
every night the fear and darkness
lay down with us

But I am holding half an acre
torn from the map of Michigan
I am carrying this scrap of paper
that can crack the darkest sky wide open
every burden taken from me
every night my heart unfolding
my home





Answer :
I doubt the decision-makers ever heard the whole song or listened to the lyrics. The tone of the song is what you pick up in the commercial and it works. I'd seen the commercial at least 30 times before I ever noticed the lyrics.

Thanks for identifying the song!

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